About
Built by someone who was in the room.
Not a software company that decided small businesses were an underserved market. Operations experience first - then the tool that should have already existed.
Sacred Spine
Inquiry → Offer → Project → Invoice, enforced as one real chain - not four modules you stitch together yourself.
Stark
A co-pilot that can act, not just answer - always with a human confirmation click before anything is created or changed.
AI Village
Multiple reasoning perspectives available to every team member - governed, so insight becomes company truth only when a human says yes.
The Vault
Real company memory that compounds the longer you use it - not a knowledge base someone has to maintain by hand.
How this started
Craft11 began with one person’s frustration with how small and mid-sized businesses are forced to operate: context scattered across tools, memory living only in someone’s head, and “AI” that drafts text but doesn’t sit inside real work.
Years of actually running service businesses - trade, logistics, events and more - made the problem concrete. Different industries; the same structural tax: re-explaining, re-finding, re-remembering. The product was built to fix that at the root, not to bolt another chat window onto a pipeline.
Product and company
The product itself was designed and built from that operator reality - including the hard parts: enforced workflow, a co-pilot that can act with human approval, company memory that compounds, and multi-perspective intelligence that doesn’t silently become company truth.
As Craft11 goes to market and scales, DotCom d.o.o. - an IT company operating since 2008 - carries the institutional weight: infrastructure, security, ongoing maintenance, customer service, and the operational discipline required when real companies depend on the system every day.
In short: the product came from the mess. The company that runs it at scale is built for reliability.
Who this is for
Service businesses, creative studios, consultancies, project-based companies - often two to fifteen people - where the founder is still the operational memory of the business and is tired of being it. If that isn’t your world, Craft11 probably isn’t for you. That’s said plainly on purpose.
What we will not overclaim
The system is real and tested deeply at the scales we operate and simulate. Mega-scale multi-tenant stress and full volume unit economics remain ongoing work - better said plainly than invented for a pitch.