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Is this a CRM, a bot, or an ERP?
Craft11 is the operating system for a small or medium company. Clients, sales, projects, invoices, and what the company learned — in one place. You work it by clicking, like normal software. There is an assistant in the core if you want it. You can switch that off. The app still runs. Nothing goes to a client unless you send it.
| Job | Usual | Craft11 | How to choose |
|---|---|---|---|
| Full marketing & sales cloud | HubSpot-class | Narrower. Operating system for a small service company, not a GTM suite. | Cloud if marketing automation is the job. Craft11 if running the company is. |
| Flexible docs & wikis | Notion-class | Connected client → invoice path, plus an assistant inside the work. Not a blank canvas. | Notion for writing. Craft11 for the commercial path. |
| Sales pipeline only | Pipedrive-class CRM | Includes CRM, then continues through delivery and invoice, with knowledge attached. | CRM if deals are the whole product. Craft11 if delivery and memory matter. |
| ERP depth | Odoo-class | Not an ERP. Not warehouse, manufacturing, or full accounting. | ERP for that depth. Craft11 for service work. |
| General AI chat | ChatGPT / Claude alone | The app runs the company. The assistant, if on, uses your history. You can switch it off. | General models for open work. Craft11 to run the firm. |
| “AI CRM” bolted on | Legacy CRM + chat box | Assistant in the core, not a window next to dead fields. App still works if AI is off. | If AI only drafts text, you still rebuild the week by hand. |
Where Craft11 sits
Category: operating system for SMEs. It includes CRM, sales, projects, invoices, and company knowledge. The assistant is optional. It is not a full ERP and it is not a chatbot.